Find leading industrial manufacturers, suppliers and distributors.
- Specify companies with preview ads featuring products & capabilities.
- Send quick quotes with patented request for quote form.
- Review detailed company profiles with product videos, customer reviews and product news.
- Access up to date industry specific blog articles, product term definitions and information.
Search by Industry
- Bulk Material Handling
- Electrical & Electronic Components
- Flow Control Related Products
- Forges & Foundries
- Hydraulic Equipment & Supplies
- Material Handling Equipment
- Materials and Adhesives
- Metal Processes
- Metals & Metal Suppliers
- 55 Gallon Drums
- Air Pollution Control
- Aluminum Extrusions
- Blow Molding
- Cardboard Tubes
- Clean Rooms
- Contract Packaging
- Cooling Towers
- Deburring Equipment
- Die Castings
- Dip Molding
- Dust Collector
- Electric Heaters
- EMI Shielding
- Flow Meters
- Foam Fabricating
- Glass Manufacturers
- Heat Exchangers
- Hose Reels
- Injection Molded Plastics
- Linear Actuators
- Metal Stampings
- Modular Buildings
- Parts Washers
- Perforated Metals
- Plastic Bags
- Plastic Tanks
- Plastic Tubing
- Pneumatic Conveyors
- Power Cords
- Roll Forming
- Rotational Molding
- Rubber Molding
- Sandblast Equipment
- Sewing Contractors
- Solenoid Valves
- Stainless Steel
Search Engine Optimization
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IQS Directory is a comprehensive list of manufacturers and suppliers serving major segments of the industrial manufacturing marketplace in the USA and Canada broken down by specific product and service headings.
High visibility on the major search engines for frequently searched and popular industrial terms drives engineer and buyers that are ready to specify into the IQS database of companies. Our continued keyword analysis and updates are vital to development of qualified users and activity.
There are certain industries that can be defined by one core term such as brushes, glass, foam and rope. However, their descriptive second term creates thousands of variations of the core term. There are other industries that have a core term and have very distinct related terms such as membrane switches with key pads and touch screens.
To add to the complexity of the targeted keywords, users will search by industry such as aerospace, automotive, computer, medical, electronics, etc. while others will search by application. Another group of users will search by descriptive function such as centrifugal. An example that uses all three would be a medical liquid ring vacuum pump. The multiple combinations of related keywords provides the user the most qualified result and results in thousands of related search terms.
Each of our major industry’s group is defined by hundreds of related keywords with high visibility on the major search engines for these industrial terms drives engineer and buyers who are ready to buy or specify from the IQS database of companies.
Each category provides a verified and qualified list of companies with a rollover feature displaying their website home page with their products and capabilities. Our patented request for quote form is submitted by our users with details of their request with attachments and is sent real-time to the selected industrial companies through email.
Each company has a profile page highlighting informative product videos, press releases, latest news postings, and customer testimonials.
IQS Takes on Big Competitors with a New Approach
February 19/2004 - Start-up styles itself a "search engine aggregator"
Mike Meiresonne has been selling advertising into industrial directories since 1975: first at MacRAE’S Blue Book, then at U.S. Industrial Directory, and finally moving to Thomas Register in 1981 where he rose to become a senior sales contractor and was awarded one of the company’s top ten sales franchises. Having reached this coveted position, with $6 million in sales revenue and 22 junior sales reps working for him, it is indeed remarkable – some might say crazy – that Meiresonne walked away from all this in early 2002. With one of his sales managers, Janet Pratt, he went to work full time at Industrial Quick Search (IQS), a company he had started on a part-time basis in 2000, and for a while had sold as a complement to Thomas Register advertising programs. Meiresonne’s epiphany: that search engines were going to run right over traditional buying guide publishers who weren’t adapting themselves quickly enough to the rising importance of search engines.
Meiresonne describes IQS not as an online buying guide or a search engine, but rather as a “search engine aggregator.” He then does everything he can to get optimal search engine exposure for these sites by both optimizing the content of the sites for indexing purposes and by buying keywords. While the idea of vertical product sites is not particularly new, most vertical product sites have ambitions to develop a direct flow of traffic, in addition to search engine referrals. In the case of IQS, “we get close to 100% of our users from search engines,” according to Meiresonne. IQS currently has filed two patent applications covering some of its business model.
Every participating company has a text block next to it, describing the company’s products in detail. Each one is reviewed (and in many cases written) by IQS staff to insure accuracy. In addition, placing a mouse over a company name immediately displays the company’s advertisement (or a snapshot of its home page) right on the same page. This focus on the user experience is in direct response to what IQS sees as often slow, contorted and un-intuitive searching at many online buying guides. According to Meiresonne, “the bottom line for us is that users come first.”
To Meiresonne, search engines provide “a user-controlled search environment,” one that lets them type in free-form queries and quickly get to relevant results. Key to Meiresonne’s strategy is that he believes that users want to be able to enter search phrases such as “55 gallon stainless steel drum” and quickly get to qualified vendors since statistics show that 45% of searches include three or more words. He contrasts this with the taxonomies of buying guides, many of which lack that level of granularity and are often designed more by advertiser than user concerns. He acknowledges that there is a place for parametric searching (where users can search on highly specific criteria), but he feels the need for such searching is specialized and limited.
“Most users want to search for supplier companies first,” he notes. And while keywords may be simple for users, they present complex challenges to advertisers. “We’ve seen Web sites that users have found using over 1,000 keyword variations…2-3 to 5-6 word search strings. This fact shows the diversity of users on the Internet and how it is the users who rule when searching. The sites that have the greatest reach based on content will be the ones that are most successful in bringing users to suppliers,” say Meiresonne.
Meiresonne acknowledges that his relationship with the major search engines is awkward, “kind of like being married,” as he puts it, though he insists they are not competitors. According to Meiresonne, his IQS sites offer three things that search engines do not: visual company previews (either a display ad or a home page image with no clicking required), detailed company descriptions, and searching by geographic region (though Google is devoting much energy to trying to add a geographic filtering capability). For advertisers, Meiresonne is selling quality prospects. He is quick to state his belief that “80% or more of all clicks are lookers and sellers, not buyers” on the Internet. By contrast, anyone IQS refers to an advertiser has not only done a highly specific keyword search on a search engine, but has previewed the company on IQS before clicking through to its site.
The IQS sales pitch is simple and compelling: IQS will bring the advertiser qualified site traffic for a flat annual fee, with IQS managing keyword optimization and paid key word programs on behalf of its advertisers, allowing them to avoid this complex, demanding task. Even better, IQS can demonstrate to prospects that it’s almost always cheaper to buy traffic through IQS than buy it directly from the search engines, since each site is “focused on a major product group with related keywords to bring users into one set of results,” according to Meiresonne. “Add to this our flexibility to add or change keywords based on our ongoing research, and the ability of users to easily compare potential suppliers without having to go back and forth between Web sites and you see why we are so effective,” he said.