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Switching to HTTPS from HTTP—The Perks, Pitfalls and How-To

December 19, 2017
| No Comments
| All Topics, New Posts, Search Engine Optimization, Web Design

Why switch to HTTPS? A Helpful guide to securing a website The Perks Over the last few years, many websites have made the jump from HTTP to HTTPS, and with good reason—HTTPS or secure sites encrypt sensitive data that could otherwise be hijacked during transfer. It offers the incentives of: authentication, encryption, data integrity and […]

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Posted in All Topics, New Posts, Search Engine Optimization, Web Design

3 Steps to Set up Goals in Google Analytics

November 14, 2017
| No Comments
| Search Engine Optimization

3 Steps to Set up Goals in Google Analytics Analyze your website and business goals The first step in setting up your goals in Google Analytics is to analyze your website. How is your website going to help your achieve your business goals? It should be giving prospects more information about your products and helping […]

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Posted in Search Engine Optimization

5 Reasons Your Industrial Company Needs Conversion Tracking on Its Website

October 6, 2017
| No Comments
| Search Engine Optimization
5 Reason Your Industrial Company Needs Conversion Tracking

Your website is the electronic storefront for your business. It represents you and your products. The goal of your website is to take a prospect and turn them into a customer. Google Analytics is a great way to get information about how your website is performing, but having goals and conversion tracking set up within […]

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Posted in Search Engine Optimization

Top Social Media Platforms for Manufacturers

September 12, 2017
| No Comments
| Social Media
Top Social Media Platforms for Manufacturers (1)

According to Statista, there are 2.46 billion social media users worldwide. More than 81% of the U.S. population had a social media profile in 2016 and, on average, Americans spent over 300 minutes a week on social media. Needless to say, people like social media (and they use it a lot). However, not all social […]

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Posted in Social Media

3 Ways Online Reviews are Important for Increasing Web Traffic

August 2, 2017
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| All Topics, New Posts, Pay Per Click, Search Engine Optimization
3 Ways Online Reviews are Important for Increasing Web Traffic

Online reviews lead to better local search rankings and more referral traffic. Furthermore, positive reviews generate organic traffic. Read more here…

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Posted in All Topics, New Posts, Pay Per Click, Search Engine Optimization Tagged SEO

Top 5 Ways to Tell If Your SEO Agency Is Ripping You Off

July 18, 2017
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| All Topics, Pay Per Click, Search Engine Optimization
Is Your SEO Agency Ripping You Off?

How can you tell if you are getting the short end of the stick from your SEO agency? It may not be obvious, so watching out for these suspicious behaviors can help you avoid getting ripped-off.

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Posted in All Topics, Pay Per Click, Search Engine Optimization Tagged PPC, SEO, Social Media

6 Ways to Increase the Success of Your Industrial PPC Campaign By the End of the Week

July 11, 2017
| No Comments
| All Topics, New Posts, Pay Per Click

To succeed in a world in which customers seek out manufacturers and products online, you need a great PPC strategy to draw them in. While it can be tempting to take the easy route of pay-per-click with Google (when a business pays to have its ads show on the top of the first page of […]

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Posted in All Topics, New Posts, Pay Per Click Tagged PPC

Why HTTPS (Not HTTP) is the Best Choice For Your Website

June 27, 2017
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| All Topics, New Posts, Search Engine Optimization, Web Design

Customers surf the worldwide web every day without thinking much about those few letters behind the backlashes and the www-dots. However, those combinations of letters, HTTP and HTTPS, are incredibly important, and it matters which one you choose to use with your website. So, what exactly are HTTP and HTTPS? Well, for starters, HTTP stands […]

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Posted in All Topics, New Posts, Search Engine Optimization, Web Design

Why Every Company Should Monitor Google Alerts (and How to Do It)

June 13, 2017
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| All Topics, New Posts, Search Engine Optimization

Why Every Company Should Monitor Google Alerts (and How to Do It) What if there was a way to proactively safeguard your company’s reputation and be notified of any mentions of your business or customers in the news? What if it was free and easy to use? Google Alerts lets you keep track of up […]

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Posted in All Topics, New Posts, Search Engine Optimization

Top 5 Ways to Reduce Your Bounce Rate

April 17, 2017
| No Comments
| All Topics, New Posts, Search Engine Optimization

“Bounce rate” is a term that describes that percentage of visitors to your site who left from the entrance page without ever interacting with any of the content on the page. A good website should have a very low bounce rate because it draws people in, but a poor website will have a very high […]

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Posted in All Topics, New Posts, Search Engine Optimization

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