“Bounce rate” is a term that describes that percentage of visitors to your site who left from the entrance page without ever interacting with any of the content on the page. A good website should have a very low bounce rate because it draws people in, but a poor website will have a very high […]
Quantifying Your Website Activity 5 Tips for Understanding Website Referral Traffic The first step in gathering website metrics is to install and begin leveraging tracking tools on your website. Google Analytics is arguably the most popular analytics package available for individual site owners and it is offered at no charge. Google Analytics will provide key metrics […]
Next Gen Manufacturing Directories Ensure Informed Product Decisions Manufacturing organizations have historically relied on a combination of reseller channels and traditional marketing efforts such as print advertising, trade shows, and industry events to expand their businesses. Although those efforts may continue to pay limited dividends, the internet has exposed a vast new world of business […]
According to a 2016 study by Doubleclick (the display advertising arm of Google), the average user click through rate across all online advertising formats and placements is 0.17%—meaning that users execute less than 2 clicks per 1000 impressions.
For quite some time since the introduction of Google+, managing local listings and content across commercial properties has confused many local business owners and search engine marketers alike. Launched in 2014, Google My Business is Google’s new unified interface designed to make life easier for local businesses and increase exposure to brand names within Google searches.
According to a recent study from Google, 96 percent of online consumers visit a website and then leave without completing a purchase action. The aim of remarketing, also known as behavior-based marketing, is to encourage those lost conversions to come back and engage in more meaningful site interactions.
