Content marketing is a term thrown around a lot these days, but it’s rarely defined. The name is a little bit confusing, because when people hear “content,” they think one thing and when they hear “marketing,” they think another. This dichotomy is also exactly why it works so well. Traditional advertising mediums that most people […]
Why switch to HTTPS? A Helpful guide to securing a website The Perks Over the last few years, many websites have made the jump from HTTP to HTTPS, and with good reason—HTTPS or secure sites encrypt sensitive data that could otherwise be hijacked during transfer. It offers the incentives of: authentication, encryption, data integrity and […]
3 Steps to Set up Goals in Google Analytics Analyze your website and business goals The first step in setting up your goals in Google Analytics is to analyze your website. How is your website going to help your achieve your business goals? It should be giving prospects more information about your products and helping […]
Your website is the electronic storefront for your business. It represents you and your products. The goal of your website is to take a prospect and turn them into a customer. Google Analytics is a great way to get information about how your website is performing, but having goals and conversion tracking set up within […]
According to Statista, there are 2.46 billion social media users worldwide. More than 81% of the U.S. population had a social media profile in 2016 and, on average, Americans spent over 300 minutes a week on social media. Needless to say, people like social media (and they use it a lot). However, not all social […]
Online reviews lead to better local search rankings and more referral traffic. Furthermore, positive reviews generate organic traffic. Read more here…
How can you tell if you are getting the short end of the stick from your SEO agency? It may not be obvious, so watching out for these suspicious behaviors can help you avoid getting ripped-off.
To succeed in a world in which customers seek out manufacturers and products online, you need a great PPC strategy to draw them in. While it can be tempting to take the easy route of pay-per-click with Google (when a business pays to have its ads show on the top of the first page of […]
Customers surf the worldwide web every day without thinking much about those few letters behind the backlashes and the www-dots. However, those combinations of letters, HTTP and HTTPS, are incredibly important, and it matters which one you choose to use with your website. So, what exactly are HTTP and HTTPS? Well, for starters, HTTP stands […]
Why Every Company Should Monitor Google Alerts (and How to Do It) What if there was a way to proactively safeguard your company’s reputation and be notified of any mentions of your business or customers in the news? What if it was free and easy to use? Google Alerts lets you keep track of up […]
