Below is a list of Cord Reels manufacturers from Milwaukee, Wisconsin. Cord reels store, pay out and automatically rewind conductive cord or lifting cord that is used to power mobile machinery through contact with a stationary power source. Used to transport or store electrical cord, cord reels are built with differing materials based on the requirements of the specific application. For instance, for lighter applications electric cord reels are typically made of plastic and/or wood, while cord reels for heavier applications are typically made out of metals such as steel or stainless steel.