Why switch to HTTPS? A helpful guide to securing a website The Perks: Over the last few years, many websites have made the jump from HTTP to HTTPS, and with good reason—HTTPS, or secure sites, encrypt sensitive data that
Analyze Your Website & Business Goals The first step in setting up your goals in Google Analytics is to analyze your website. How is your website going to help your achieve your business goals? It should be giving prospects
According to Statista, there are 2.46 billion social media users worldwide. More than 81% of the U.S. population had a social media profile in 2016 and, on average, Americans spent over 300 minutes a week on social media. Needless to
At their core, search engines are internet encyclopedias allowing users to find and filter out relevant information. With any given search engine, it takes users skill to find exactly what they are looking for. Users must understand how a search engine
Customers and prospects who visit your website do so based on a variety of intentions: some are there to purchase, others are simply doing research, and some might be applying for a job with your company. Your website can attract
While many B2B organizations struggle with thinking of Twitter as a viable marketing tool, the platform has become an essential tool for connecting with customers, business partners, and industry in general. In a 2015 B2B marketing study by the Content
Online reviews lead to better local search rankings and more referral traffic. Furthermore, positive reviews generate organic traffic. Read more here…
How can you tell if you are getting the short end of the stick from your SEO agency? It may not be obvious, so watching out for these suspicious behaviors can help you avoid getting ripped-off.
To succeed in a world in which customers seek out manufacturers and products online, you need a great PPC strategy to draw them in. While it can be tempting to take the easy route of pay-per-click with Google (when a
Customers surf the worldwide web every day without thinking much about those few letters behind the backlashes and the www-dots. However, those combinations of letters, ‘HTTP’ and ‘HTTPS’, are incredibly important, and it matters which one you choose to use
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