According to a 2016 study by Doubleclick (the display advertising arm of Google), the average user click through rate across all online advertising formats and placements is 0.17%—meaning that users execute less than 2 clicks per 1000 impressions.
For quite some time since the introduction of Google+, managing local listings and content across commercial properties has confused many local business owners and search engine marketers alike. Launched in 2014, Google My Business is Google’s new unified interface designed to make life easier for local businesses and increase exposure to brand names within Google searches.
According to a recent study from Google, 96 percent of online consumers visit a website and then leave without completing a purchase action. The aim of remarketing, also known as behavior-based marketing, is to encourage those lost conversions to come back and engage in more meaningful site interactions.
With the holiday shopping season just three months away, it’s the perfect time to clean and refresh your website and digital content, particularly when it comes to material not created by you. With recent news about how bogus product reviews are becoming more prevalent and the fact companies like Yelp and Amazon are suing those […]
Why switch to HTTPS? A helpful guide to securing a website The Perks: Over the last few years, many websites have made the jump from HTTP to HTTPS, and with good reason—HTTPS, or secure sites, encrypt sensitive data that could otherwise be hijacked during transfer. It offers the incentives of: authentication, encryption, data integrity […]
Enhanced Google Negative Keyword Program Would be First Among the Leading Industrial Search Engines & PPC Services IQS, a global industrial manufacturers directory, has officially announced the availability of a Google Adwords ‘Pay-Per-Click’ (PPC) option as part their marketing program line-up with enhanced negative keyword coverage. IQS, or Industrial Quick Search, has offered annual programs […]
Analyze Your Website & Business Goals The first step in setting up your goals in Google Analytics is to analyze your website. How is your website going to help your achieve your business goals? It should be giving prospects more information about your products and helping you gather leads. Goals in Google Analytics can […]
The Purpose of a Web Directory A web search involves using a search engine such as Yahoo, Google, Firefox, or Bing. Searchers enter a keyword, slogan or phrase and wait for what the web finds. When the results flash on the screen, it includes millions of websites with information regarding the topic. The sites that […]
Your website is the electronic storefront for your business. It represents you and your products. The goal of your website is to take a prospect and turn them into a customer. Google Analytics is a great way to get information about how your website is performing, but having goals and conversion tracking set up within […]
According to Statista, there are 2.46 billion social media users worldwide. More than 81% of the U.S. population had a social media profile in 2016 and, on average, Americans spent over 300 minutes a week on social media. Needless to say, people like social media (and they use it a lot). However, not all social […]