Top 5 Ways to Reduce Your Bounce Rate

“Bounce rate” is a term that describes the percentage of visitors who left from the entrance page of your site without ever interacting with any of the content on the page. A good website should have a very low bounce

Quantifying Your Website Activity

5 Tips for Understanding Website Referral Traffic   The first step in gathering website metrics is to install and begin leveraging tracking tools on your website. Google Analytics is arguably the most popular analytics package available for individual site owners and

Buying Guides vs. Directories-Take Another Look!

Next Gen Manufacturing Directories Ensure Informed Product Decisions Manufacturing organizations have historically relied on a combination of re-seller channels and traditional marketing efforts such as print advertising, trade shows, and industry events to expand their businesses. Although those efforts may

Calls-to-Action: What REALLY Counts?

According to a 2016 study by Doubleclick (the display advertising arm of Google), the average user click through rate across all online advertising formats and placements is 0.17%—meaning that users execute less than 2 clicks per 1000 impressions.

Boosting Customer Relations & Sales with Google My Business

For quite some time since the introduction of Google+, managing local listings and content across commercial properties has confused many local business owners and search engine marketers alike. Launched in 2014, Google My Business is Google’s new unified interface designed to make life easier for local businesses and increase exposure to brand names within Google searches.