Calls-to-Action: What REALLY Counts?

According to a 2016 study by Doubleclick (the display advertising arm of Google), the average user click through rate across all online advertising formats and placements is 0.17%—meaning that users execute less than 2 clicks per 1000 impressions.

Boosting Customer Relations & Sales with Google My Business

For quite some time since the introduction of Google+, managing local listings and content across commercial properties has confused many local business owners and search engine marketers alike. Launched in 2014, Google My Business is Google’s new unified interface designed to make life easier for local businesses and increase exposure to brand names within Google searches.

Aiming for the Top of the Funnel

According to a recent study from Google, 96 percent of online consumers visit a website and then leave without completing a purchase action. The aim of remarketing, also known as behavior-based marketing, is to encourage those lost conversions to come back and engage in more meaningful site interactions.

Seeking Authenticity in Online Customer Reviews

With the holiday shopping season just three months away, it’s the perfect time to clean and refresh your website and digital content, particularly when it comes to material not created by you. With recent news about how bogus product reviews are becoming more prevalent and the fact companies like Yelp and Amazon are suing those […]

Switching to HTTPS from HTTP—The Perks, Pitfalls, and How-To

Why switch to HTTPS? A helpful guide to securing a website   The Perks: Over the last few years, many websites have made the jump from HTTP to HTTPS, and with good reason—HTTPS, or secure sites, encrypt sensitive data that could otherwise be hijacked during transfer. It offers the incentives of: authentication, encryption, data integrity […]

IQS Enhances Pay-Per-Click Marketing

Enhanced Google Negative Keyword Program Would be First Among the Leading Industrial Search Engines & PPC Services IQS, a global industrial manufacturers directory, has officially announced the availability of a Google Adwords ‘Pay-Per-Click’ (PPC) option as part their marketing program line-up with enhanced negative keyword coverage.  IQS, or Industrial Quick Search, has offered annual programs […]

3 Steps to Set up Goals in Google Analytics

  Analyze Your Website & Business Goals The first step in setting up your goals in Google Analytics is to analyze your website. How is your website going to help your achieve your business goals? It should be giving prospects more information about your products and helping you gather leads. Goals in Google Analytics can […]

Why are Web Directories Important?

The Purpose of a Web Directory A web search involves using a search engine such as Yahoo, Google, Firefox, or Bing. Searchers enter a keyword, slogan or phrase and wait for what the web finds. When the results flash on the screen, it includes millions of websites with information regarding the topic. The sites that […]

Top Social Media Platforms for Manufacturers

According to Statista, there are 2.46 billion social media users worldwide. More than 81% of the U.S. population had a social media profile in 2016 and, on average, Americans spent over 300 minutes a week on social media. Needless to say, people like social media (and they use it a lot). However, not all social […]