Why switch to HTTPS? A helpful guide to securing a website The Perks: Over the last few years, many websites have made the jump from HTTP to HTTPS, and with good reason—HTTPS, or secure sites, encrypt sensitive data that
Enhanced Google Negative Keyword Program Would be First Among the Leading Industrial Search Engines & PPC Services IQS, a global industrial manufacturers directory, has officially announced the availability of a Google Adwords ‘Pay-Per-Click’ (PPC) option as part their marketing program
Analyze Your Website & Business Goals The first step in setting up your goals in Google Analytics is to analyze your website. How is your website going to help your achieve your business goals? It should be giving prospects
Your website is the electronic storefront for your business. It represents you and your products. The goal of your website is to take a prospect and turn them into a customer. Google Analytics is a great way to get information
According to Statista, there are 2.46 billion social media users worldwide. More than 81% of the U.S. population had a social media profile in 2016 and, on average, Americans spent over 300 minutes a week on social media. Needless to
At their core, search engines are internet encyclopedias allowing users to find and filter out relevant information. With any given search engine, it takes users skill to find exactly what they are looking for. Users must understand how a search engine
Customers and prospects who visit your website do so based on a variety of intentions: some are there to purchase, others are simply doing research, and some might be applying for a job with your company. Your website can attract
While many B2B organizations struggle with thinking of Twitter as a viable marketing tool, the platform has become an essential tool for connecting with customers, business partners, and industry in general. In a 2015 B2B marketing study by the Content
Online reviews lead to better local search rankings and more referral traffic. Furthermore, positive reviews generate organic traffic. Read more here…
How can you tell if you are getting the short end of the stick from your SEO agency? It may not be obvious, so watching out for these suspicious behaviors can help you avoid getting ripped-off.
