Calls-to-Action: What REALLY Counts?

According to a 2016 study by Doubleclick (the display advertising arm of Google), the average user click through rate across all online advertising formats and placements is 0.17%—meaning that users execute less than 2 clicks per 1000 impressions.

Boosting Customer Relations & Sales with Google My Business

For quite some time since the introduction of Google+, managing local listings and content across commercial properties has confused many local business owners and search engine marketers alike. Launched in 2014, Google My Business is Google’s new unified interface designed to make life easier for local businesses and increase exposure to brand names within Google searches.

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