Production difficulties can arise in any industry. Yet, it is only in these instances that hard work and dedication can evolve into innovations that can change and improve the entire industry. This was exactly the case when Western Roller Corporation found a way to turn the urethane roller industry into something those in the industry at the time had not even dreamed of. Founder, Richard Collver, was able to create a replaceable tire, made of polyurethane that was able to solve the bonding problems the industry had been struggling with. This dedication to innovation remains strong in the company today, matched only by our dedication to quality.
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