Pay-per-click (PPC) advertising is available in the sponsored section of major search engines. Within the auction-based bidding systems of most search engines, keyword costs can range from pennies to $40 per click or more in the most competitive industries. For manufacturers new to PPC advertising, ineffective keyword selection and ad purchases can quickly consume a great deal of time and budget.

With PPC advertising, you can set your own maximum daily and monthly budgets, and you only pay when someone clicks an ad to visit your website. You are in full control of the site content visitors see—allowing you to reach highly specific customer segments and gain quality leads. PPC is a natural choice for manufacturers working with limited resources but still wanting to drive brand and product awareness.

Unlike traditional PPC management services, IQS draws on over fifteen years of experience buying ads within multiple manufacturing categories to ensure cost efficiency and the highest possible search engine rankings. As a Certified Google AdWords Partner, IQS offers initial campaign setup, monthly account management, tracking and reporting services.

Contact IQS to get started in PPC advertising and create campaigns for your unique business objectives.